<aside> 💡 Overview: Your main image is the star that draws people to your Amazon page—but the secondary images? They’re your backup team that seals the deal. They tell the whole story, answer questions, and turn a curious scroll into an “I want this!” Secondary images aren’t filler—they’re your secret weapon to boost conversions and keep customers from bouncing to the competition.

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Introduction

Your main image is the star that gets people interested in your Amazon page—but the secondary images are your backup team that seals the deal.

They tell the whole story, answer questions, and turn a curious scroll into an “I want this!” Contrary to what many sellers are doing, the secondary images aren’t a filler—they’re your best weapon to boost conversion rates and keep customers from clicking off to the competition.

Think of it this way: The main image opens the door, but the secondary images invite them to stay. You’ve got six spots to convince—whether it’s with a glimpse of the product in action, the key features, or a sneak peek into the package. You can and should experiment with different image types to create a flow that just gets customers to buy.

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In this guide, we’ll cover the secondary images’ perfect sequence and mix of lifestyle shots and infographics, the right amount of text, and how to make sure everything works on mobile.

By the end, you’ll have a plan that turns these six image slots into a conversion machine.

1. Structure & Sequence - A Story In Seven Images

Your secondary images should be like a mini-movie—one that takes people from “Interesting” to “I need this.”

The trick is to arrange them in a way that sparks interest and answers questions before they’re even asked. Here’s a sequence that works for most products:

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